Using anonymized data from more than 9 million smart TV devices, iSpot provides real-time media measurement and performance metrics. market, and isn’t looking at expanding internationally. “The reason we’ve been growing so rapidly is that there’s a real shift in the industry for advertisers to move beyond age and gender in TV, to have more transparency, and think about their media on TV in the context of business outcomes,” Muller said.įor now, iSpot is focused on the U.S. The privately held company doesn’t disclose financials, but according to Muller annual revenue from core subscriptions has more than doubled in each of the last five years and increased 14-fold since iSpot’s last round of equity financing in May 2015.
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